Sign in

How to Strengthen Your Wellness Practice in Challenging Times

Written by

tracey outline hero v2
Tracey Burns

Published on

April 7, 2025
Blog
coach tracey and a light bulb moment standing beside title soulful client growth

One of the heartbreaking issues in the wellness industry is that skillful coaches, healers, and therapists often have underdeveloped muscles when it comes to attracting or sustaining enough clients to earn a living wage. Over time, even the most gifted practitioners can find it challenging to maintain the health of their practice. I know, I’ve been there several times.

When Fear Creeps In

If you’re feeling worried or distracted by global turmoil, your own rising bills or debt, or rapidly shrinking savings, it’s only natural. Your attention—both conscious and unconscious—gets pulled. And that can subtly affect your ability to keep the sacred space between you and your clients clean and clear.

It’s a daunting prospect, especially when your client base already feels shaky and your foundation seems to be slipping even more.

You Are in a Learning Moment

In moments like this, the work is to stay grounded. Nurture a healthy inner world (watch for those sneaky inner critics), and remember:

This is an opportunity to observe your thoughts, words, and actions with curiosity and compassion.

You’re learning how you respond to constraint—and that awareness is powerful.

When you’re resourced, you’re able to serve. Making a living supports making a difference.
Tracey Burns

The Good News: This is Learnable

Just as we’ve learned the ethics and competencies of our respective disciplines, we can also learn the skills required to grow a healthy, aligned practice—without becoming someone we’re not.

I call it the Pathway to Partnership—a learnable, relational, and soulful approach to welcoming the right clients into your work.

It’s not about being slick or salesy.

It’s about connection, resonance, and right-fit alignment.

Let’s Strengthen This Together

If you’re ready to build the part of your practice that helps your work reach the people who need it—
I’d love to walk that pathway with you.

Cairn Wellness

Ready to uplevel your leadership?
Build leadership capacity at every level—with self-paced, practical training designed to strengthen communication, emotional intelligence, and people-first culture.

Access to Unique Programs

Explore value-rich, self-paced programs crafted with Tracey's coaching expertise.

Exclusive Events

Participate in live interviews and Q&A sessions with industry leaders.

Holistic Leadership Expansion

Discover tailored tools and strategies that foster comprehensive personal and professional growth.

And More!

Cairn Wellness offers a wealth of experiences, challenges, and opportunities designed to enrich and inspire your leadership

cairn wellness collage secondary
Learn more about Cairn Wellness

Related Articles

Stories, interviews, tools and more designed with your journey in mind.

lets get started

Book a consultation

Magic happens the moment you click. Book now and take your first step towards a happier, more fulfilling life!