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Entrepreneur Coaching

Thrive in the face of the unique challenges only encountered by entrepreneurs triggered by rapid growth, financial struggles, succession planning, intergenerational conflict, mental health, and the impact of death and divorce.

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What does coaching offer for you?

The benefits of coaching for entrepreneurs
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Coaching for situations unique to entrepreneurs.

  • My business is profitable and successful. I'd like to scale but I have no idea how.

    Now there’s a great problem to have! Congratulations on the success of your business, scaling has many different angles to it including exploring where you might be holding back or resisting growth. Upper limit issues, fear of success, worrying about breaking your systems, not having enough staffing… These are just a few of the things that entrepreneurs cope with solo on the daily, even with supportive partners and/or family. We cover that and more through coaching.
    No matter how much my partner complains that they barely see me or have my attention, I love it and I want to spend all my time in it or working on it. People close to me are saying it’s unhealthy.

  • I have a burning desire to start a business but I don't know if I have the right mindset and enough resilience to see it through.

    The thing about mindset is, once you choose the business you’re going to launch, commit fully. It’s okay to be afraid, but be all in and be decisive. Coaching with me includes holding you accountable to follow through, fully commit and to be unstoppable in creating an incredible business. Set a time frame where you’ll take quitting completely off the table and then go for it. And as for resilience, it’s built by navigating bumps so go create bumps and develop resilience along the way.

  • I'd like to build long-term customer relationships and loyalty, I'd like to do something creative but don't know where to start.

    Relationships are to be nurtured and cared for, if you’re loyal to your customers and you treat them the way you would a long-term relationship, you’ll do fantastic in business. This is also a way to be your brand, what experience do you want your customers to have when they engage with you and your company? Build trust, be honest, act with integrity and love what you do. It will shine through!

  • How do I craft effective sales techniques and customer acquisition strategies that I can then train other staff to be responsible for?

    I think the question answered above applies to this question, along with keeping an outline of every step taken as you engage in the first sales of the business. I’m a firm believer in tracking, number of calls you make, reaches, where you meet people, etc. I’m very thorough when supporting folks to learn about sales and customer acquisition, I’ve had lots of practice and lots of training that I like to share. It’s all in our mindset too, you can fall in love with sales and customer acquisition with some work on your context and beliefs. I love this work, it actually improves your personal relationships too!

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You know it's time to make a change, but you're stuck in the cycle of "how"

CAUSING PEACE, ONE CONVERSATION AT A TIME

That “how” cycle is the perfect distraction to keep you stuck for a very long time. Perhaps you tell yourself that once you figure it out, then you’ll make your move but the objections in your head always arrive, fast and strong and once again you back away from the edge of what might be possible for you. What does your body know that your mind is fighting?
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  • I'd like to build my business to a place where it is thriving.

    Sometimes this is a trick statement with clients and we must first define what thriving means to them. I’ll spend some time with facts and figures but I’m more interested in the experience clients long for. What’s the thing you thought you’d experience when you first dreamed this business into being?

  • I'd like to turn up the volume in my leadership and cause our business to hit a financial goal we've never hit before.

    My tail started to wag when I thought about this question. First of all, the minute you begin dreaming about a new goal, you're now on the way to achieving it. Second of all, it's natural to think that turning up the volume on your leadership will be the answer to it all. That can sound like, if only I were more powerful, more intelligent, more creative then I’d be able to achieve x, y and z. Achieving this one will require you to shift your leadership but not in the way you’re thinking. The best part is that what you desire is entirely possible.

  • I'd like to communicate authentically, which means standing up to some harsh critics and walking through some fire in order to cause much needed policy change in my business.

    I'm drawn to the charged language, “harsh critic”, “stand up to”, “walk through fire”. It already tells a story of a particular way you're experiencing your world. Before even speaking with you, you've provided me with some areas to explore when they arise again in our session. What makes me so sure these areas will come up? Oh, it will, there’s something extraordinary hidden behind the use of such colourful language.

  • I'm thinking of getting a divorce, I'm uncertain and scared because we own our business together.

    I’ve coached many individuals and couples on the verge of divorce who are also business partners. This type of engagement is definitely heart work. Sometimes the outcome still ends in divorce but when I’m involved it hs the best chance to produce an ending that is peaceful and healthy for everyone involved including the business. Ontological work is extremely powerful in the domain of communication and relationships.

A simple process to achieve big things

how it works

Create an expanded view on what is possible for you and your business.

  • Schedule a 1-on-1

    This is your opportunity to experience the magic and power of ontological coaching. Walk away with insight, momentum, clarity and inspiration. Experience the difference between this and other forms of coaching.

  • See If We're a Fit

    Coaching is best engaged in when the coach is the right fit for you. It’s good practice to have sessions with several different coaches before choosing. Select the one that has you somewhat uncomfortable and yet intrigued to explore more.

  • Reach Your Goals

    What you truly desire may be somewhat buried underneath circumstances and stories. What are you resisting, avoiding and/or thinking you can’t have? Together we will shift the stories and change your life.

  • Supporting entrepreneurs

    Entrepreneurship can be an lonely endeavour precisely because most entrepreneurs create their businesses from their passion, purpose and heart. You’ve heard the saying, your business is your baby.

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      Working with Tracey has been entirely transformational for me and my life. Her support and encouragement allowed me to tap into parts of myself that were ready to leap and soar. I have and will continue to recommend Tracey to others – the best way to describe her is pure magic.

      Zoe Paliare

      Cassels, Brock & Blackwell | The Field Podcast | Zoe Paliare Coaching

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      Through my work with Tracey, she has helped me realize my strengths, unique abilities and how to be aware of my reactions in specific situations. She has also been instrumental in helping me develop an action plan which has been invaluable in moving our business forward.

      Ross Borland

      Vessel Liquor

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      Working with Tracey has been an incredibly impactful experience. Her supportive yet challenging approach pushed me to grow in ways I never imagined. She truly understands the nuances of leadership and tailored her guidance to fit my goals.

      Aldo Jordan

      The Metals Agency

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      Tracey has been instrumental in creating tangible goals and building a toolkit for approaching leadership and life opportunities. I’ve gained significant growth from our sessions.

      Megan Loach Tomulka

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      Tracey has illuminated the path to a sophisticated, intelligent, well-balanced way of being. She has inspired me to build a business worth playing for.

      Ian Johnson

      Oak Bay Capital

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      When I first reached out to Tracey, I was feeling personally unhappy and professionally stuck. What a gift it has been for me to meet her and work with her, her impact on my personal and professional wellbeing has been profound.

      Lauren Wilkins

      Luftgekühlt

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      What a gift it was to me every week. Asking me to do that for myself was always humbling and hard to do but a meaningful exercise. She empowered trust, empowered me and I always wanted to be able to give this back to her.

      Terri Chalaturnyk

    Frequently asked questions

    Ask lots of questions before coaching, it’s a great way to get to know me. Your next steps will become clear the more facts you have and then, armed with the facts, all that’s next is to CHOOSE.

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    • What's your experience with entrepreneurship?

      I’ve owned several successful businesses, I began entrepreneurship in the 90’s in our family owned legal research company where I utilized my earlier training in law and learned excellent customer service skills from my folks. I’ve also been a realtor, a mortgage broker and worked in several sales positions which I loved and thrived in. My coaching business has been my longest business venture.

    • What's been the most challenging thing about being an entrepreneur?

      The extreme toll that self-employment has on your mental health. I’ve utilized the support of my own coach, mentors and advisors but at the end of the day, there’s only me making the decisions. There have been some tough decisions I’ve had to make and many times that I felt like quitting but I kept going and that’s where you build the resilience that everyone talks about.

    • What advice do you have for someone who's just starting out in their business?

      Despite the fact that it’s one of the toughest things I’ve ever done, it’s been worth every second. The freedom, the flexibility and the ability to grow and expand because I say so has been priceless and so rewarding. Plus I love what I do. If you have a dream, launch it and live a life worth living.

    • How do you navigate family life when you and your wife are both self-employed?

      Sometimes it’s tricky, sometimes it’s perfect. We have boundaries and we collaborate. We can be great sounding boards for each other but without the boundaries, we’d talk about our businesses 24/7. We need to remind each other to take time-outs. We both share the same work ethic so that helps, sometimes we agree

    Resources and insights specific to entrepreneurs

    I've extracted the gold from the unique situations I've encountered in my own business and through the lens of the many entrepreneurs I've served along the wa

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    Courses to help you reach new heights

    Jam packed with juicy, tell-it-like-it-really-is business talk. Like the very real mental health and well-being challenges unique to entrepreneurs.

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    Bring back your childlike wonder

    COMPASSIONATE CURIOSITY

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    Think back to when you very small, exploring and discovering the world. Observing with pure curiosity, bringing a childlike wonder to every stone you unturned, every bug you examined.

    Bring back that curiosity as you become an observer of your thoughts and actions. Let go of blame, judgment, harshness or criticism and regard yourself and your behaviours with compassion and kindness.

    How we see and experience ourselves, others and the world determines what we see as problems, possibilities and/or solution. This process can deliver remarkable insight and lead us into a whole new way of existing.

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    30 Life Changing Minutes

    Magic happens the moment you click. Book your 30 minute call now and take your first step towards a happier, more fulfilling life!