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Business in today’s digital world

Written by

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Tracey Burns

Published on

January 20, 2023
Blog

Several months ago, I followed my instincts and took a significant break from social media.

I missed a family wedding, my best friend’s birthday and my little cousin’s high school graduation… ????  I took a break despite expert social media advice, “you’ll hurt your business”, and some fear mongering, “you’ll miss out”. Which fuelled my resolve to pause.

“If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”~Jim Rohn.

While I’m an advocate for “doing the work” and “staying with difficult conversations”, social media is a hot bed for em, it took trust and faith to choose a different path despite the majority of my competitors and colleagues doing the opposite.

I had a suspicion that “the algorithms” weren’t in my favour and in fact I did learn months later that accounts with the most followers and subscribers are exactly what the algorithms pick up and post more of.  ????  The social media posts we were spending hours planning and creating were like small grains of sand in a gigantic beach.  I had the overwhelming urge to pause and rethink my game plan so that’s what I did.

My thoughts on social media, the online world and “old school” business builders.

As I revelled in the space and silence where the frenzied creating and posting once lived, I experienced focus and clarity.   After several weeks, the health benefits were staggering and a sense of peace emerged. Soon I had a new game plan and was flooded with creative ideas.

Sure I missed some events, but I gained something in the process, the confidence to step outside the box and to trust myself.  I also didn’t realize how much I’d been affected by social media until I experienced a lightness of being, a refresh, and a surge in clarity, optimism and creativity.

Although the adversity in the face of my choices intensified both personally and professionally, it was short lived and my creative output was astonishing.

I could write a book about the clarity that I’ve experienced. I like to think of it as a complete core value alignment.  Next time you start to second guess yourself, do this:

  1. Trust and follow your instincts
  2. Have faith in things that seem absurd at first
  3. Travel through adversity with courage and grace
  4. Grant yourself permission to say no

Saying no to things that no longer serve you is distinctly different from stopping something because you’re scared.  And if you’re thinking, “this sounds easy” remember all the times you’ve compromised your well being, dismissed your own brilliant idea or, failed to launch a project.

When you silence the outside noise of the world and allow yourself to be guided from within, you’ll come face to face with your brilliance. In the silence I heard over and over again, “tap on what you already know”, and realized that the old school ways of doing business were probably even more important now.

If you’d like some support sorting out what’s next for you, or how to grow your business so that it’s sustainable and stands the test of time, reach out, we’re here to serve.

And… we’d love to hear what you’re working on, and to hold space for your dreams and aspirations.

Design your own life plan and live it to the fullest.

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